What is a business Mission Statement? Should businesses have a Mission Statement?

What do you wish to accomplish through your business and for what purpose? This is the general idea of a mission statement. It is a fairly brief, written statement with an altruistic aim designed to reflect a focus outside the obvious creation of profit and capital.

The mission statement drives the general direction of the business and provides the overarching philosophy that will filter down from executive management throughout the staff and influence motives, choices and actions.

For example, “Our Mission is to provide superior (product, service, leadership, etc. …this is what you want to accomplish) that will enable our (clients, customers, patrons) to (improve their health, achieve their goals, become self-sufficient. … this is the purpose) with the goal of building a lifelong business relationship” (influencing motives, choices and actions of staff). 

To answer your second question, yes. Every business should have a mission statement. It provides a focal point, a focus for management as well as staff.

Advertisements
This entry was posted in Business. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s